Year-round greenhouse goodness
Consumer eating habits and demands for local food continues to evolve alongside advancements in technology and great intensity on sustainability. In the context of the produce department, the globalization of food production and massive transportation infrastructures, seasonality has significantly less bearing on consumer expectations. Year-round availability of fresh, staple fruits and vegetables is the expectation.
This evolution has created concentrated agricultural centers in multiple hemispheres to meet a global consumer demand. In direct contrast with this trend is the value today’s consumer places on “local.” While some crops require specific, regional climatic conditions, the greenhouse industry has aligned technology with crops that thrive in a greenhouse environment. By growing in this environment, the season is lengthened and in those instances where supplemental lighting is utilized, continuous production is harvested throughout the year.