Value added packs grow SunSelect’s Outrageously Fresh line
As SunSelect’s BC season unfolds, it’s clear the Outrageously Fresh brand is about much more than its signature mason jar bags. While the colorful jar shaped bags of snacking tomatoes take the market by storm the grower has also introduced the distinctive Outrageously Fresh moniker successfully on more traditional packs in the height of BC production.
“We’ve seen a terrific response to the three, four, and six pack pepper bags, as well as our two-pound BC pepper units making their debut in the Outrageously Fresh brand,” said Len Krahn, SunSelect’s chief operation officer. “The bright colored packaging is eye-catching at retail, and once consumers see SunSelect’s association with Outrageously Fresh, they know they can buy with confidence.”
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